TikTok Messaging Ads: Instant Messaging App destination (IMA)

Pancake x TikTok: New Solution for Measuring & Managing Customers from TikTok Message Ads Pancake and TikTok introduce a new solution to help businesses track and manage customers from TikTok Message Ads across platforms like Messenger and WhatsApp (IMA - Instant Messaging App). Learn more: https://ads.tiktok.com/help/article/how-to-set-up-the-tiktok-integration-on-pancake